Reports
A Report on the American Eagle Campaign Featuring Sydney Sweeney
The Jembe surveyed more than 500 African American consumers to explore how cultural awareness, authenticity, and represe…
Reports Insights
Personal dispatches from the digital frontline.
ReportsAIresearch
The Algorithmic Vernacular: How AI is Reshaping AAVE in 2026
Executive Summary As Large Language Models (LLMs) become the primary interface for digital creation, the nuance of Afric…
Reports
DOE Survey
The Jembe and QuestionPro surveyed 1,000 college students to explore their concerns about a potential Department of Educ…
Reports
Vоісеѕ Of Rеѕіlіеnсе
Black women comprise about 7% of the total U.S. population and have considerable influence as consumers across industrie…
Reports
U.S. Automobile Consumer Study Report
When it comes to cars, consumers know which brands are associated with luxury and elevated quality. In our survey of 3,0…
Reports
Who Gamers Are and What They Want
The global gaming industry is estimated to be worth $347B and is expected to grow. Gamers are a diverse and engaged grou…
Reports
Consumer Attitudes and Perception about Advertising Style
It’s impossible to open an app without seeing an ad pop up. But what do consumers really think about the ads they see ev…
Reports
The World of Gaming – Who Gamers Are.
The global gaming industry is estimated to be worth $347B and is expected to grow. Gamers are a diverse and engaged grou…
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